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Outliers. The Story of Success
Why are people successful? For centuries, humankind has grappled with this question, searching for the secret to accomplishing great things. In this stunning new book, Malcolm Gladwell takes us on an invigorating intellectual journey to show us what makes an extreme overachiever.

He reveals that we pay far too much attention to what successful people are like, and too little attention to where successful people are from. Gladwell examines how the careers of Bill Gates and the performance of world-class football players are alike; why so many top lawyers are Jewish; why Asians are good at maths and why it is correct to say that the mathematician who solved Fermat's Theorem is not a genius.
11,20 AZN
Why You
Learn the secrets to excelling at interview, direct from top interviewers and recruiters in Why You? by James ReedA successful interview is a meeting where a person presents themselves effectively enough for others to believe in their abilities, ideas and potential. Knowing how to succeed at interview can therefore have life-changing consequences.Why You? includes real-life examples of interview success and horror stories (and how to avoid them); techniques for preparing for interviews and how to deal with stress; the truth behind what hirers want and their expectations from interviews; and examples of interview questions and how to answer them successfully.Based on research obtained from REED's extensive recruitment network, hirers, recruiters and interviewees, Why You? provides new approaches to old techniques and offers unique insights into what hirers really want.James Reed is the Chairman of REED, the recruitment specialists. Every year, REED places hundreds of thousands of people into temporary and permanent work across a number of disciplines around the world. James first joined the company in 1991 after graduating from Harvard Business School. Along with Paul G. Stoltz, James is the author of Put Your Mindset to Work. He is also a Fellow of the Chartered Institute of Personnel and Development (CIPD). He lives in London.

30,00 AZN
Love Your Work,Love Your Life
Chris Barez-Brown, author of SHINE, brings us a new book which inspires you to set your own rules at work, and make your job work for you. 'Life and work are intrinsically linked. They are not separate; they are one. If we want to live an extraordinary life, we have to make our work equally extraordinary. When your work resonates with purpose, you jump out of bed every morning, excited by the possibilities the day holds for you. Everything else in your life seems to have a glow about it, and you exude much more personal shine. My aim in writing this book is to help you feel like that every day. To help you make your work work for you. To feel truly free. Reading FREE will: -Remind you that you are fantastic and have the ability to do amazing things. -Show you that work is your slave, not the other way round. -Help you make work your ticket to an extraordinary future. Put you in the driving seat and show you a route to freedom.' 'Buy this book and free your mind, life and career' Shaa Wasmund, bestselling author of Stop Talking, Start Doing 'Successful people love what they do. You can too. Read FREE and learn how to make work work for you' Marshall Goldsmith, bestselling author of What Got You Here Won't Get You There Chris Baréz-Brown is on a mission to bring creative leadership to the business world and beyond. After helping turn Carling Black Label into the first British billion pound brand, he joined ?What If!, the innovation and ideas agency. There he helped some of the world's biggest businesses get better at innovating. In 2009 he founded Upping Your Elvis, a business whose sole focus is to release the genius of organisations by helping their people shine more brightly. He works with the likes of Coca-Cola, Nike, Diageo and WPP to help their teams make an extraordinary impact. His previous book, SHINE: HOW TO SURVIVE AND THRIVE AT WORK, found a global audience. As Seth Godin said, 'This book doesn't read: it buzzes.
28,00 AZN
Get Shit Done
These mantras have bred the likes of Twitter and Instagram. Now the essence of the startup world has been captured in book form.

There's rocket-fuelled insight from the pioneers of the Lean revolution, alongside timeless wisdom from Zuckerberg, Bezos and Jobs.

Whenever you're in search of inspiration and motivation, pick up this book. And then Get Shit Done.

'It's the new buzz acronym taking over the start-up world and kicking workers into action' -Evening Standard

Lauris Liberts is a serial entrepreneur and the founder of Startup Vitamins, which supplies motivation to the startup world. In Latvia he built the only European competitor of Facebook that's still locally dominant, then expanded globally with the Draugiem Group, Behappy.me and DeskTime. Startup Vitamins offers inspiration through posters, mugs, t-shirts and more. It's based in California and Latvia and ships globally - fast.
24,00 AZN
What the Most Successful People
'In a world of constant connectivity, the day can quickly get away from you as other people's priorities invade – sometimes even those of the people you share a home with.'

We're all busy. But we all waste time. What are the secrets of using every hour productively? How do the most successful people spend their time?

In this brilliantly accessible book, Laura Vanderkam inspires you to rethink your morning routine and jump-start your day. If you use your mornings wisely, you can build habits that will lead to a happier, more productive life.

She also helps you to rethink your weekend. She explains why doing nothing can be more exhausting than doing something, how to balance work and play, and why Sunday nights are crucial.

Finally, she challenges you to make the most of your time at the office. Focusing on matching your to-do list to your natural body clock, she shows you how to maximize your productivity so you can accomplish more in less time.

By blending stories of fascinating people with cutting-edge scientific research, Vanderkam shows us how to maximize our valuable mornings, make the most of our working hours, and enjoy the results with deeply satisfying weekends.
25,20 AZN
The First 20 Hours.How to Learn Anything
Pick up any new skill in just 20 hours

Want to learn to paint, play the piano, launch a business, fly a plane?  Then pick up this book and set aside twenty hours to go from knowing nothing to performing like a pro.  That's it.

Josh Kaufman, author of international bestseller The Personal MBA, has developed this brilliant approach to mastering anything fast.

You'll learn how to:

Focus energy on acquiring key skill set
Eliminate obstacles and discover critical tools
Create rapid feedback loops
Work against the clock to get better fast
With examples ranging from writing a web program to learning an instrument to picking up windsurfing, Kaufman shows how to break complexity into simple tasks, make the very best of your limited time and solve unexpected problems.

In The First 20 Hours you'll learn how to acquire any skill in record time – and have a lot of fun along the way.

'After reading this, you'll be ready to take on any number of skills and make progress on that big project you've been putting off for years.'  Chris Guillebeau, author of The $100 Startup
30,00 AZN
The Art of Social Media
From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar.

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money.

With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.

For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "Great Stuff, No Fluff."

Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, "Boot Camp for Start-ups," around the world. Kawasaki is the author of seven previous books, including Art of the Start, Enchantment and Rules for Revolutionaries.

18,60 AZN
Never Eat Alone
The bestselling business classic on the power of relationships, updated with in-depth advice for making connections in the digital world.

'Don't walk . . . run to your closest bookstore.  The most extraordinary and valuable book I've come across in a long, long time.' Tom Peters

'A step-by-step way to build relationships with anyone.  The tone is engaging and the advice practical.' The New York Times

'Cleverly mixes anecdotes with cogent advice and suggests concrete steps readers can take towards improvement.' USA Today
18,60 AZN
David and Goliath
Why do underdogs succeed so much more than they should? How do the weak outsmart the strong? In DAVID AND GOLIATH Malcolm Gladwell takes us on a scintillating and surprising journey to uncover the hidden dynamics that shape the balance of power between the small and the mighty.

11,20 AZN
Leaders Eat Last
Leaders are the ones who run headifrst into the unknown.
They rush toward the danger.
They put their own interests aside to protect us or to pull us into the future.
Leaders would sooner sacrifice what is theirs to save what is ours.
And they would never sacrifice what is ours to save what is theirs.
This is what it means to be a leader.
It means they choose to go first into danger, headfirst toward the unknown.
And when we feel sure they will keep us safe, we will march behind them and work tirelessly to see their visions come to life and proudly call ourselves their followers.
Are you a leader?
27,80 AZN
How Google Works
Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.

The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history.

'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'
36,00 AZN
One Minute Entrepreneur
With so many start-ups struggling to survive beyond their first year of trading, what are the key things that will ensure a business makes the right start? Multi-million copy selling author Ken Blanchard returns with much-needed advice on how to create and sustain a successful business, delivered in the inimitable ONE MINUTE style. THE ONE MINUTE ENTREPRENEUR focuses on three key areas: 1. Finance and how to manage your money effectively 2. People and the importance of empowerment 3. Customers and how to take care of them Why one minute you may ask? Well, in the words of Ken Blanchard, the best advice we ever received was given in less than a minute. THE ONE MINUTE ENTREPRENEUR contains all the short but meaningful insights that we ve come to expect from this publishing phenomenon, delivered in a highly accessible way and with a splash of wry humour.
24,00 AZN